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Hand using a stylus to interact with a tablet displaying technical specifications and a wire diagram on a white adjustable stand.
Client
Subra
Product
Website
Service
Prototyping
UI & UX design
Web development
Brand activation

Complexity to clarity through web design

To make Subra’s advanced technology easier to understand, we built the website from the ground up, covering sitemap, wireframes, prototypes, UI design, and development. Each phase was carefully shaped to establish a strong and scalable digital foundation.
Custom illustrations, content and intuitive navigation transform complex deeptech into an experience that feels clear and approachable. Every element is designed to communicate the technology with clarity and make the innovation accessible to a broader audience.
Explore the solution right here: subra.dk

Hand reaching to touch the trackpad of a laptop showing a webpage about wiring for infinite energy.
corporate brand identity and logo design rollout for accounting
Timeline highlighting superconductivity milestones: 2023 first fully superconducting REBCO magnet demonstrated 20T at 20K, 2024 demonstration of 150m REBCO cable in Munich, and 2025 magnetic field record of 48.7T with hybrid magnet.
Webpage section titled Subratape featuring filamentised high-temperature superconductor tapes with text details and a ribbon-like tape illustration.
Person holding smartphone displaying a website with text 'Impact' and 'Behind the science' next to a laptop on a gray desk.
Sitemap
Showing the website’s structure, navigation, and how main pages, subpages, and product pages relate to each other.
Three scientists in lab coats discussing and examining a thin object in a laboratory setting.Two professionals deeply engaged in discussion in a modern office environment, alongside a quote from Anders C. Wulff, CEO at Subra about pushing boundaries to create real-world solutions.
Typeface hierachy
Each level of headline and paragraph is sized and spaced to create a clear visual hierarchy.
Subrcable’s advantages over copper cables: transports 300 times more current, 55% less transmission cost, 90% energy loss reduction, 86% narrower underground ducts, 99% reduction in copper need, no need for costly AC/DC conversion stations.
Mobile phone screen showing Subra website's 'Working at Subra' page with text about collaborative spirit and a photo of three people in lab coats.
Side-by-side view of a smartphone showing career stories with portraits and text, and a tablet displaying a publications page from Subra's website.
Three company values: Impact & Accountability with a globe and arrow icon; Innovation & Solutions with a circuit board icon; People & Culture with two person icons.corporate brand identity and logo design rollout for accounting